This is actually great. This is a really standard YouTube video, taking a song and making really obvious visuals for it because of such easy digital editing. The piece itself becomes much more a gesture of the comsumer technology than of anything too personal. The filmmakers here recognized the cultural connections of an old cartoon theme song, and standard american college life as unifying comedic themes that serve as the surface for the technology to make a gesture.
It is ironic that the "consumer" technology is used mostly to mock and parody "professional entertainment" culture. Maybe because the idea of "professional entertainment" can be rediculous to most people with "normal" jobs.
People make YouTube videos for the same reason Bill Clinton had sex with Monica Lewinski. "Because I could". Bad thought process for deciding whether or not to commit adultery, but a good thought process for being a cultural producer.
Inherently YouTube and consumer video technologies allows creators to taste the world of production usually reserved for people who need "better" reasons to make things.
YouTube also serves as a catalyst in instigating a new value system. It creates a system outside of capital exchange that creates value. People creating content do not get paid, but by having "ratings" and "comments" allows a sentiment to be expressed outside the traditional value=capital paradigm. This aspect of YouTube is more radical than anything else I believe, only because it exists on such a large scale.
1 comment:
I didn't have free time in college...
This is actually great. This is a really standard YouTube video, taking a song and making really obvious visuals for it because of such easy digital editing. The piece itself becomes much more a gesture of the comsumer technology than of anything too personal. The filmmakers here recognized the cultural connections of an old cartoon theme song, and standard american college life as unifying comedic themes that serve as the surface for the technology to make a gesture.
It is ironic that the "consumer" technology is used mostly to mock and parody "professional entertainment" culture. Maybe because the idea of "professional entertainment" can be rediculous to most people with "normal" jobs.
People make YouTube videos for the same reason Bill Clinton had sex with Monica Lewinski. "Because I could". Bad thought process for deciding whether or not to commit adultery, but a good thought process for being a cultural producer.
Inherently YouTube and consumer video technologies allows creators to taste the world of production usually reserved for people who need "better" reasons to make things.
YouTube also serves as a catalyst in instigating a new value system. It creates a system outside of capital exchange that creates value. People creating content do not get paid, but by having "ratings" and "comments" allows a sentiment to be expressed outside the traditional value=capital paradigm. This aspect of YouTube is more radical than anything else I believe, only because it exists on such a large scale.
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